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eNewsletters Overview

You can send eNewsletters to your clients using Site Builder. These email-based newsletters can include state and federal tax alerts, tax briefings, and newsletter articles written by Wolters Kluwer experts. You can also include articles you have written.

Clients must subscribe to eNewsletters. A sign-up form that visitors can use to subscribe to your eNewsletters is included as part of the eNewsletter code snippet. After a visitor subscribes, he or she will receive a confirmation email. The new subscriber must click a link in the email to confirm the subscription. An example of an eNewsletter format is shown below.

Configuring eNewsletters

Once you add the eNewsletters functionality to your site, no further configuration or maintenance is required. However, if you would like, you can customize the following eNewsletter items:

• Header. You can modify the header by adding text and images.
• Default message. You can add tags to the default message that automatically update dates or the names for each client.
• Content. You also can edit the content for the current month's eNewsletter.

To learn more about these configurable options, see Setting eNewsletter Options and Managing the Current eNewsletter.

Articles Included in eNewsletters

Each eNewsletter includes six articles. These articles can include Wolters Kluwer created articles, or custom articles created by your firm. Wolters Kluwer editors provide five to seven new articles each month. You can choose to use these articles, or you can select from other Wolters Kluwer articles in the library. For information on creating your own articles, see Creating Custom Newsletters.

You can select the articles that display in your eNewsletters by making selections on the Newsletter Options page. The first six articles you select to display using the Newsletter Options page will also display in your eNewsletter. Your custom articles may or may not display in your eNewsletters depending on where you select for these articles to display on the Newsletter > Newsletter Options page. If you selected to display custom articles on the bottom of the list, and there are six or more Wolters Kluwer articles selected from the current newsletters, your custom articles will not be included in the eNewsletter. The article order is as follows:

1. Custom newsletters (if selected to display at the top on the Newsletter > Newsletter Options page)
2. Monthly newsletters
3. Library newsletters
4. Custom newsletters (if selected to display at the bottom on the Newsletter > Newsletter Options page)